What does a complete branding project for a Barcelona startup include?

Brand strategy (positioning, audience, value proposition, tone of voice), visual identity (logo, palette, typography, visual system) and brand guidelines. For startups in the fundraising stage, we add presentation materials adapted for investors.

Do you do rebrands for companies that already have a brand?

Yes. A rebrand starts with a diagnosis of the current brand: what works, what causes confusion and what needs renewing to connect with the target audience today. It is not about erasing everything, but about evolving with judgement.

Can you manage our company's social media in Barcelona?

Yes. Monthly social media management: editorial strategy, content creation (graphic design + copy) and publishing. The plans include monthly analysis of metrics and adjustment of the strategy.

BRAND WebCoding · Barcelona

Branding and content in Barcelona

For startups, scale-ups and companies in Barcelona that need a coherent brand and content that generates demand. Strategy, visual identity and copywriting, integrated.

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Branding and Content en Barcelona

How we work in Barcelona

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

A brand with strategy, not just design

There are plenty of creative agencies in Barcelona. The difference is whether the brand work starts with strategy (positioning, audience, value proposition) or goes straight to the logo.

For the Barcelona ecosystem

Startups in a funding round, scale-ups redefining their positioning, companies going international. We know the business contexts of the Barcelona ecosystem.

Content that scales

SEO blog, website copywriting, email marketing and social media handled as a system, not as isolated pieces. Well-planned content compounds and keeps generating traffic months after it is published.

Consistency with the website and the product

We work on branding and content alongside web development. The result is real consistency between the brand, the copy and the digital product, not a beautiful identity that then does not fit the website.

Answering your questions