SEO and Search Rankings en Los Angeles
How we work in Los Angeles
The transcript is the readable part of a video
Publishing the full text under the player turns ten minutes of conversation into several thousand indexable words. It also serves people who would rather read and people looking for one specific moment. It is the cheapest content you will ever produce, because it is already recorded.
Captions are a separate file, not pixels
If the text is burned into the picture, the only thing that can read it is a human eye. An external track can be switched on, translated and searched without re-exporting the edit. Producing it costs the same the first time and saves redoing the video over one typo.
A declared video and one behind a button are not the same
If the player only shows up on click and a script assembles it, there is no video in the page source to find. Structured data with title, duration, thumbnail and file location declares that it exists, even when the loading stays deferred.
The thumbnail you declare becomes your storefront
When a result comes with a video image next to it, that image is the one you declared, not always the one on the page. If it points at an old file or a crop with lettering nobody can read at that size, that is what you are showing. Check it once.
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