Can you work in English only?

Yes, and it is the norm for Dutch tech companies selling abroad. If Dutch is also needed for the local market, it is added with native writing from the start rather than translated afterwards.

Will the brand work for expanding into other European countries?

It can be designed for that, but it should be decided early because it shapes naming and tone. If the plan is to grow into Germany or the Nordics, it gets built with that in mind from day one.

Do you only do identity, or the posts too?

Both, though in the medium term we would rather you produced them. The goal is to leave you with enough judgement and templates that you do not depend on an outside agency to publish.

BRAND WebCoding · Amsterdam

Branding and content in Amsterdam

We build identity and a content system. In a market that works in two languages, the brand has to hold up in both without sounding translated in either.

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Branding and Content en Amsterdam

How we work in Amsterdam

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

Naming gets tested in both languages

A name that works in English can sound odd or mean something else in Dutch. It gets checked before anything is registered, not after. Half an hour of work that saves rebuilding an entire brand.

A system, not a logo

Typefaces, palette, tone of voice and templates so your team can produce without coming to us for every piece. A brand that needs the agency for every post is not a system, it is a leash.

Content starts from what people search

Before writing we look at what is searched and in which language. An excellent article about a term nobody types is worth nothing. Content and SEO are done together or not at all.

Dutch is written by a native speaker

We handle strategy, identity and the system; Dutch copy is produced by someone who speaks it. We coordinate and integrate that work, but we do not pretend to write it. Brand copy that sounds translated destroys exactly what the brand is trying to build.

Answering your questions