STRATEGY WebCoding · Austin

Technology consulting in Austin

We help you put the digital strategy in order and decide what to build and in what sequence. When we look at how a team works, we start with two numbers almost nobody has written down.

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Technology Consulting en Austin

How we work in Austin

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.
A WebCoding team working session at the office table

How long from something being ready to somebody using it

You measure it with a clock, from the moment somebody calls a change done until somebody outside uses it. In some teams it is twelve minutes and in others eleven days, and the answer given from memory tends to be half the real one. That figure explains more than any org chart.

How often you ship, counted in times per week

Shipping once a month and shipping five times a day are not the same task at different speeds: they are opposite ways of spreading risk. In the first, every release is bulky and daunting, so it slips, and slipping makes it bulkier. A low cadence feeds itself.

Coverage percentage is a rigged target

You can reach eighty percent without ever confirming that somebody can pay. The number rewards covering the easy parts, which happen to be the parts that break least. We would rather ask which journeys are covered end to end, even if the answer looks worse on a slide.

A forty-minute pipeline ends up unused

Past a certain waiting threshold, people stop running the suite before proposing anything and start piling up work to avoid waiting twice. Running time is not an infrastructure detail: it governs how the team behaves. Ours takes twenty-two seconds and gets run at all hours.

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Technology Consulting en Austin

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