Digital Marketing en Manchester
How we work in Manchester
Either the account is yours or it belongs to whoever created it
It is worth checking before signing with anyone, us included: if the ad account and the Business Manager are in the agency's name, everything inside leaves with them. A handover can be requested, but it is a far easier conversation while the relationship still works than on the day it breaks.
An account's currency cannot be changed
The platforms invoice your spend in dollars while your business takes money in pounds, so the currency the account was created with matters. And it is fixed: an ad account is born with one currency and dies with it. If the inherited one is set up wrongly, the only way out is opening another and losing the learning built up inside it.
Inherited conversions usually lie
An account with years behind it nearly always has duplicated tags, conversions counting a visit to the thank-you page as a sale and imported goals that no longer mean anything. They get audited and redefined before a single bid is touched. Optimising towards a false conversion is spending faster in the wrong direction.
The first report takes no credit for other people's work
When a new agency comes in the first month always looks good: it inherits campaigns that are already optimised and claims the result. Our first report puts in writing what was there the day we arrived and what has changed since. If the month went well because they left it well, that is what it says.
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