SEO and Search Rankings en Manchester
How we work in Manchester
The redesign that took the traffic with it
It is the most repeated job of the lot: new website, visits falling and no explanation. The cause is nearly always of the same kind, addresses that changed with no redirect, pages that stopped existing, templates that no longer produce their own titles. It is reconstructed by comparing what used to be indexed with what is there now, and that comparison still works months later.
Redirects are rebuilt one at a time
Sending every old address to the home page preserves nothing: search engines tend to treat it as a soft 404 and the old page's signal is lost anyway. Old address has to be mapped to new address, one by one, starting with the ones that had traffic and links. It is spreadsheet work, and it is what wins rankings back.
The history sits in someone else's account
Search Console, the analytics and the domain panel usually stay in the previous supplier's name, sometimes in the personal email of somebody who no longer works there. Getting ownership back comes before any content work: with no history there is no way to know what was lost, or whether the redesign caused it.
What an old domain drags behind it
An old domain carries decisions made by people who are long gone: links bought back in the day, forgotten subdomains still answering, earlier versions of the site duplicating content. We look at all of it before proposing anything, because on an inherited project the brake is rarely what is missing but what is left over.
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