Digital Marketing en Warsaw
How we work in Warsaw
The measurement plan is a technical document
The exact name of each event, the moment it fires, the parameters it carries and who implements it. It is agreed with your team and reviewed like any other specification. Asking by email for a button to be tracked produces, six months later, data nobody knows how to read.
Your development queue is the real deadline
If a campaign page depends on getting into their next work cycle, the campaign launches when it launches. We say so in the first meeting and put two options on the table: wait for the slot, or build it outside your system knowing that leaves maintenance behind.
An experiment on the product is not a campaign change
Testing two versions of a screen touches the product, and there are two ways: inside the code, clean and slower, or with a tool layered on top, fast but with flicker and debt. We make that choice with your team present, because they are the ones who maintain it.
Set up so you can run it yourselves
The campaign structure is documented and we train whoever will run it if you decide to bring it in-house. Few agencies offer that, because it works against keeping the account. To us it is the only way for you to stay because of what we add, not because leaving is expensive.
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