Mobile Apps en Milan
How we work in Milan
The whole catalogue does not fit in a phone
Downloading twenty thousand records with their photos when the app opens is the recipe for having it uninstalled the same afternoon. You sync what that person uses, request the rest as it is needed, and after that only the changes since last time travel. That design is decided at the start or rebuilt from scratch later on.
On a phone people search, they do not filter
Nobody opens seven menus with their thumb. On a small screen, a search box with suggestions and tolerance for typos replaces half the filters, and what is left comes down to the two or three that actually get touched. Moving the desktop sidebar onto a phone does not work, and it shows in the first minute.
Sometimes the app is for your team, not for the customer
In companies with a large catalogue, whoever struggles most to find an item is usually the salesperson at a client's site or the person in the warehouse. An internal app with barcode scanning and live availability pays for itself sooner than a public-facing one. Arrels 360 was born that way, for technicians working away from the office.
With thousands of photos, the images decide how smooth it feels
Serving product photography at desktop resolution is the most common reason a catalogue app stutters and eats the user's data allowance. Images are delivered resized per device, in modern formats and cached on the phone. It is not eye-catching and it shows on the very first screen.
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