Can product pages be generated with artificial intelligence?

The draft, yes; publishing it unread, no. With the attributes properly filled in, a model writes correct pages and holds a tone of voice if you give it one; without them it fills the gaps by inventing. The difference between those two situations is in your data, not in the model you use.

What about product photography?

In a large catalogue consistency pays off more than spectacle: same background, same framing, same crop and a file-naming convention that lets them be uploaded without handling each one. A magnificent shoot with different criteria in every batch creates more work than it saves.

Can we produce the content ourselves afterwards?

That is the goal. We leave you the structure, the tone of voice and the templates so your team can add a new family without calling us. If every new product needs a job order sent to the agency, the catalogue goes stale, and that is nobody's fault: it is the setup's.

BRAND WebCoding · Milan

Branding and content in Milan

We build identity and a content system. With thousands of items the question stops being how you write one product page: it is how twenty thousand get written without anyone writing them by hand.

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Same-day reply · Quote within 24 h · Agency based in Vilanova i la Geltrú

Branding and Content en Milan

How we work in Milan

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

Everyone has the manufacturer's description

Pasting the text your supplier sends is the quick option and also the one that leaves your page identical to another twenty sellers'. There is no need to rewrite all of it: it is enough to add what only you know, the real use, what it is compatible with, what goes wrong when fitting it, how long you take to deliver. That part is yours.

A template per family, original text where it counts

You define a page structure per product family —which fields, in what order, at what length— and fill it from the attributes you already have. The hundred items that concentrate the visits get text written by hand. The rest get a correct, complete page. Writing them all by hand is something nobody does twice.

What the categories are called is a business decision

The name of each family and the way they are grouped determine what gets found, what gets filtered and what ranks. Very often that tree is inherited from the management system and was designed for the warehouse, not for the person buying. Reordering it tends to be among the cheapest changes and the most noticeable.

Italian is written by someone who speaks it

We handle the strategy, the structure of the product pages and the system; the Italian texts are produced and reviewed by a native speaker. And it is worth being clear about the size from the start: moving a whole catalogue into another language is not a line in the budget, it is a project of its own, done in order of priority.

Answering your questions