SEO and Search Rankings en Milan
How we work in Milan
Three combinable filters are tens of thousands of pages
Brand, size and colour look like three dropdowns. Combined with each other, with the sort order and with pagination, they generate tens of thousands of distinct addresses, nearly all of them showing the same content reshuffled. Left open with no criteria, the search engine spends on them the time it had for you and leaves unvisited the pages that actually sell.
Which facet deserves indexing and which does not
"Women's running shoes" has demand of its own and deserves to be an indexable page, with its title, its text and links pointing at it. "Blue shoes in size 41 sorted by price" has none, and should not even be crawled. The rule is decided by looking at what people search for and then applied in code, never page by page.
Crawling is read in the server logs
With a large catalogue you do not deduce where the crawler goes in: you look at the logs. That is where you see whether it is spending its time on filter combinations while new items take weeks to show up, and where you check whether the rules you set are actually being applied.
Our own numbers in Italy, so you know who you are talking to
Over the last ninety-two days Italy has seen us 53 times, at an average position of 14.4, and has not clicked once. Second page. We know exactly what that feels like, and we show it because anyone who hides their own measurements will not show you yours the month they turn bad.
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