Do you write in English yourselves?

We write in English and in Spanish. For brand copy that Australian customers will read, the final pass is done by somebody who writes in that variety: what gives a foreigner away isn't the grammar, it is the vocabulary and the register.

Can we produce it ourselves and have you review?

It is the format we prefer in the medium term. You produce with the templates and the criteria, and we review in batches every fortnight. It is cheaper, it is faster, and it keeps the knowledge in your house rather than in an agency a day away.

Will the brand work in other markets in the region?

It can be designed to hold up across more than one market, but it is worth deciding at the start because it shapes the naming and the tone. If the plan includes New Zealand, it gets built with that in mind from day one instead of patched afterwards.

BRAND WebCoding · Brisbane

Branding and content in Brisbane

We build an identity and a content system. The criterion that orders everything here is that your team can publish without asking us, because asking us costs a day and social media doesn't wait.

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Branding and Content en Brisbane

How we work in Brisbane

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The guidelines exist so you never have to ask

Typefaces, palette, grids, tone of voice, examples of what works and what doesn't, and editable templates. The test that it is done properly: your team resolves a new piece without writing to us. A brand that needs the agency for every post isn't a system, it is a slow leash.

Australian English is decided once and for all

Spelling in -ise and not -ize, 'organisation' and not 'organization', local vocabulary and dates with the day first. It is settled at the start, written into the style guide, and never argued over piece by piece again. Copy with American spelling shows in the first line.

The naming is checked all in one pass

Domain free, social handles available, nothing odd about it in Australian English, and nobody in your sector already using it. It is all checked at once, against a short list of candidates. Finding out in the third round that the domain is taken is another two weeks.

The editorial calendar is approved by the month

Topics, angles and headlines for the quarter are closed in a single review, and from there we produce without asking again unless something genuinely changes. Approving post by post is fifty round trips a year, and with this time zone each one of them eats a whole day.

Answering your questions