How do you decide which content carries a date and which does not?

By separating what reports on something happening from what explains something that does not change. The first carries a visible date and a scheduled review; the second should not mention any moment at all. Mixing the two types is what ages worst.

Is a blog worth it if we publish rarely?

Only if you can sustain the pace you set, because a blog whose last post is two years old says more about you than having none. Ten well-written pieces a year do more than thirty abandoned halfway.

Can we reuse last year's content?

Some of it, and you should: what explains how something works holds up. What has to be reviewed before republishing is any sentence with a moment inside, because the one that was accurate then may have moved by nearly two weeks.

BRAND WebCoding · Jeddah

Branding and content in Jeddah

We build identity, tone and content with a system behind them, so none of it depends on whoever publishes that day. Most of what ages badly on a website is not the design: it is the sentences that assume when they are read.

Get a quote, no strings attached WhatsApp us directly

Same-day reply · Quote within 24 h · Agency based in Vilanova i la Geltrú

Branding and Content en Jeddah

How we work in Jeddah

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

«This year» and «next month» expire on their own

They are the two phrases that most often turn a correct text into a wrong one with nobody having touched it. In content meant to last they are replaced by the specific reference, and the pages that genuinely need to talk about the moment are flagged for review.

The style guide says whether the calendar gets named

When two coexist, a date written plainly forces the reader to guess which one it means. The decision — always say it, only in documents with a deadline, or never — is taken once, written down with examples, and stops being argued in every post.

The content plan is not copied from last year

If the dates that shape your year move, what worked twelve months ago no longer fits where it sat. It is rebuilt each time from the real dates, and the pieces that depend on one not yet confirmed are written and left unpublished.

A name with the year inside is born expired

Calling something «2026 Report» means redoing the piece, the file and every place it was linked as soon as the year turns. For anything recurring, a stable name with the year alongside works better: it changes in one field rather than in twenty materials.

Answering your questions