MVP Development en San Francisco
How we work in San Francisco
At two hundred strings, deciding is free
In a first version the whole text fits in one file and the choice is settled in a short meeting. With three years of screens, emails, documents and ads on top, that same choice becomes an inventory. There will be no cheaper moment, and it almost never gets used.
One spelling, written into the decisions file
You do not need a manual: one line saying which it is and a short list of the words that come up often in your product. Without that, everyone who joins writes the way they learned, and six months in both forms are living there with nobody having decided.
An MVP does not get split in two versions
Holding two Englishes in a first version doubles the work in exactly the part that will change most, which is the text. And you still do not know which of the two audiences responds. You pick one, you measure, and splitting comes up when there are numbers behind it.
The editor's dictionary gets set on day one
Pointing the spell checker in your working environment at the chosen variety takes a moment and stops the drip from the start. With two or three people writing at once, it is the difference between a calm final review and a whole afternoon of replacements.
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