Digital Marketing en Brussels
How we work in Brussels
The source of truth is your own database
Every enquiry that arrives through a form is stored in your system together with the campaign that brought it, read on the server from the landing address. That count depends on no pixel and on nobody clicking accept. It is the number the budget is decided with.
Campaign parameters are read on the server
When someone arrives from an ad, the campaign information travels in the address itself, not in a cookie. Picking it up there, keeping it in the site's own session and attaching it to the form is an afternoon's work, and it turns fragile attribution into a figure that no longer gets lost.
What cannot be known, said plainly
Without a persistent identifier there is no reconstructing one person's path across visits, nor claiming that March's click became May's sale. It is measured by campaign and by period, not by individual. Anyone promising you otherwise is telling a different story.
The dashboard will always undercount
When the data is missing, platforms fill the gap with models, so their conversions are not always a count. Compared month by month against your own record, the difference stops being a mystery and becomes a factor you apply when reading the report.
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