Digital Marketing en Sydney
How we work in Sydney
Optimised on the whole day, not on half of one
Anyone reviewing campaigns in the morning is looking at an incomplete day, or at the day before yesterday. We open exactly when you close: the Australian day is finished, with all of its data in. The adjustments go live that same afternoon and have been running for hours by the time your next day starts.
An account's time zone and currency are chosen once
An ad account fixes its time zone and its currency when it is created, and changing them afterwards ranges from awkward to impossible. If the account sits on Madrid time, the daily budget resets in the middle of the Sydney afternoon and part of the spend lands on the following day. It is set to Australian time from the start.
Automated rules, because nobody is watching at that hour
Your busiest hours fall in the middle of the night here, and we are not going to claim we watch them live. What can be done is leaving spend rules, deviation alerts and per-campaign caps in place, acting with nobody in front of the screen. That is the part that does not depend on being awake.
The relay does not answer your leads
A form sent at eleven in your morning arrives here at three in the morning. Replying quickly to whoever is asking is still your job, or an automated flow's, not the Spanish shift's. We say it before signing because it is the exact point where the distance does not help.
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