Digital Marketing en Vienna
How we work in Vienna
The day the site changes, the conversion stops being counted
The thank-you page is renamed, the form is changed or everything moves to another platform, and the conversion event is left pointing at something that no longer exists. The campaign keeps spending and optimising towards an empty signal. Nobody sees an error: only a cost per acquisition that seems to have improved overnight.
Ads that lead to pages that are no longer there
Sitelink extensions, product feeds and old ads pointing at addresses a redesign swept away. The platform does not always warn you and the click is paid for anyway, even if it ends in an error. Checking destinations takes half an hour a month and is among the work that returns the most money.
Old campaigns do not die, they stay
Remarketing lists that have not taken anyone in for a long time, negative keywords from a promotion three Christmases ago, audiences built on a pixel that no longer fires. They take up budget, clutter the reports and make comparing one year with the last one meaningless.
A quarterly report on what can be switched off
Almost every agency report proposes adding things. Ours also carries a short list of what is worth disconnecting: campaigns that do not perform, duplicated automations and paid tools nobody opens any more. Reducing surface area is the cheapest way to keep an account maintainable.
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