SEO and Search Rankings en Dubai
How we work in Dubai
English and Arabic without cannibalising each other
Two languages competing for similar queries is the fastest way for neither to rank. We set up reciprocal hreflang with x-default and a self-referencing canonical per version — the same thing we run on our own site across three languages. With Arabic you also have to declare text direction.
We measure on google.ae
The same query returns different results depending on the country you search from. Search Console segmented by the Emirates, and rank tracking with Emirati localisation. A position 5 seen from Spain can be a position 20 seen from Dubai.
Technical first, because it does not depend on language
Speed, indexing, structure and structured data are fixed once and serve both versions. It is where the work pays off without needing fluent Arabic, and that is why we audit it first.
What we do not know yet, said plainly
Our visibility in the Emirates today is 22 impressions in three months. That is very little and we are not going to dress it up. We have delivered work and we have method; the competitive map of your sector there is still to be drawn, and the first phase is exactly that.
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