Can we launch in English only and add Arabic later?

You can, but the system has to be designed bilingual from the start even if you only publish in English. Adding Arabic to a finished identity almost always means redoing the typography and part of the logotype.

Have you built a brand for the Emirati market?

We have done digital presence and acquisition in luxury real estate in Dubai. A full identity from scratch in that market, not yet, and we would rather say so than pad the résumé.

Do you only do identity, or the posts too?

Both, though in the medium term we would rather you produced them. The goal is to leave you with enough judgement and templates that you do not depend on an outside agency.

BRAND WebCoding · Dubai

Branding and content in Dubai

We build identity and a content system. In a bilingual market with two alphabets and two reading directions, the brand has to be designed for both from the start.

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Branding and Content en Dubai

How we work in Dubai

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

Two alphabets, one brand

An identity designed only in Latin script breaks when it meets Arabic: the typeface has no equivalent, the logotype does not work mirrored, the hierarchy shifts. We choose a compatible Arabic typeface and test the system in both from the first sketch.

A system, not a logo

Typefaces, palette, tone of voice and templates so your team can produce without coming to us for every piece. A brand that needs the agency for every post is not a system, it is a leash.

Arabic is written by someone who speaks it

We handle strategy, identity and the system; Arabic copy is produced by a native speaker and we integrate it. Brand copy that sounds translated destroys exactly what the brand is trying to build, and in a high-ticket market that is expensive.

Designed for the small screen

The brand will mostly be seen on a phone, in a WhatsApp profile and in a short ad. We design for that size first, not for a printed manual nobody will open.

Answering your questions