SEO and Search Rankings en Miami
How we work in Miami
The markup has no field called province
Structured data vocabulary uses addressRegion, which works for a state and for a province alike, and addressCountry with the two-letter code. Translating the visible label without touching the markup leaves a record that tells the reader one thing and the search engine another.
A page per state is not a strategy
Fifty identical pages with the state name swapped give themselves away: same text, same photo, same offer. If you have nothing different to say about a place, there is no page to build there. We say so now rather than bill for it and wait for it to fall over.
The phone number in the footer is a link, and its format matters
A number written for a person to read and a number that can be tapped are not the same piece of data. The call link wants the full international format, with country code and nothing decorative, even if what shows above it is grouped the way it is grouped over there.
A ZIP code is no way to organize a website
It is tempting to use it in URLs and filters because it looks like a clean identifier. It is not: it is shared between towns, it changes over time, and in a careless system it loses its leading zero. As a basis for building URLs it causes considerably more problems than it solves.
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