Can you write in German?

No, and we won't say yes to win the job. We handle the strategy, the identity and the template system; the German copy is signed by a native speaker, either yours or one we find together. Brand copy written by someone who doesn't live in the language shows in the first sentence.

What do we take with us if we stop working with you?

The editable files, not just the exports, and the version history along with them. That is the difference between carrying on and starting over. A brand delivered only as closed documents is a brand you will be paying for twice within a year.

Do you produce the posts as well?

At first yes, with the explicit aim of stopping. Every piece we produce becomes a documented template so you can put out the next one yourselves. If six months in you still depend on us to publish, what we handed over was not a system.

BRAND WebCoding · Frankfurt

Branding and content in Frankfurt

We build an identity and a content system. And we hand it over so that in two years you still know which version of each piece is the good one, which is where it usually falls apart.

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Branding and Content en Frankfurt

How we work in Frankfurt

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

One current master, not five loose files

The usual problem with a brand is not the design: it is the five versions of the logo scattered across different email threads with nobody sure which one counts. We hand over a repository with the current version marked, the previous ones kept and the date of every change. Whoever needs it takes it from one place instead of asking.

The guidelines say when they were written

A brand guide with no date and no version number becomes two guides the moment somebody tweaks it. Ours carries a version, a date and a note on what changed. It is what lets a printer or an outside agency know whether they have the latest without asking you.

Published content has a history too

A page that changes without leaving a trace forces you to dig through outside archives to find out what it used to say. We keep dated versions of the important pages, especially the ones carrying promises, deadlines or terms. Without that record it is easy to republish a claim that was deliberately withdrawn.

Your team produces without asking permission

Typefaces, palette, tone and editable templates, plus a written rule on what can be touched and what can't. With that your people can produce a piece without waiting for anyone and without the brand drifting. Depending on the agency for every post is not looking after a brand: it is charging to open a file.

Answering your questions