Can we work only in Spanish or English?

Yes, and it is the usual approach while the identity is being defined: the system is built in one language and adapted afterwards. What we do not recommend is signing off a Portuguese version that nobody from Portugal has read before it goes live.

How much content is needed before a campaign?

Less than usually gets produced, and better placed. A page that answers what the campaign promises, something to read afterwards and a clear way to get in touch cover most cases. Producing twenty pieces so that the traffic ends up arriving on one is a waste that repeats a lot.

Do you hand over the brand so we can use it without you?

That is the goal: typefaces, palette, tone and templates so your team can publish without asking anyone's permission. An identity that forces a call to the agency for every piece is not finished work, it is half-finished work you have been charged for as complete.

BRAND WebCoding · Lisbon

Branding and content in Lisbon

We build identity and a content system that ranks and sells. Including one piece that is almost never written and is always needed in a hurry: what your customer sees on the day something goes wrong.

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Branding and Content en Lisbon

How we work in Lisbon

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The page that takes the hit is almost never the home page

When something gets shared widely, the traffic arrives on one article, one product page or one specific post. It is usually a page written without imagining it would be the first impression for thousands of people: no explanation of who you are, no route towards the product, and nothing to do once it has been read. That gap is closed with content, not with infrastructure.

The bad-day message is part of the brand

The error page, the overload notice and the apology email are almost always written at eleven at night, in a rush and on the defensive. Written in the cold, in your own voice and without blaming anyone, they say more about a company than half a corporate website. We leave them written and filed alongside the rest of the system.

European Portuguese is not something a translator solves

A brand is decided in details a machine translation cannot see: how people are addressed, the level of formality, how a direct instruction sounds. We set the tone and the terminology with you, and the final text is signed off by someone with European Portuguese as their first language. It costs more than translating and it is the difference between sounding local and sounding imported.

The important piece is published before, not during

If you know the date of the launch, the trade fair or the campaign, that day's content is finished the week before and goes up when nobody is watching. Publishing hot means clearing caches and touching templates with the traffic already coming in, which is the worst imaginable moment to edit anything, and it is worth deciding in advance who is allowed to publish that day.

Answering your questions