SEO and Search Rankings en Lisbon
How we work in Lisbon
Position seventeen is page two, and page two gets no clicks
That is our own figure for Portugal, not a borrowed example: thirteen impressions, average position 17.3 and zero clicks in ninety-two days. We show it because it explains better than any argument the difference between being near the top and being on it: between seventeen and page one there is no difference of degree, there is a difference of existing.
Google measures you with real visits, the bad day included
The experience metrics Google uses do not come from a test in a vacuum: they come from real visits gathered over weeks. A site that answers in half a second in the middle of the night and in six seconds at peak hour does not average out well. Performance under load is not an infrastructure matter sitting outside SEO: it is part of SEO.
When the crawler arrives in the middle of the spike
Googlebot does not wait. If your server returns errors or takes too long during the heaviest hours, crawling is throttled and new pages take longer to appear. It is an effect that is hard to attribute, because it shows weeks after the day it happened. Serving already-cached content protects the crawler as much as the customer.
Portuguese from Portugal is not Portuguese from Brazil
“Telemóvel”, not “celular”. “Ecrã”, not “tela”. “Ficheiro”, not “arquivo”. A site written in Brazilian Portuguese competes in Portugal for words nobody writes there, and it shows in the first line. We do not write it: we set which terms to use based on what people actually search for, and the text is written by someone who speaks the right variety.
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