Can you write the copy in French?

French copy is written by a native speaker and goes into the plan as a phase with its own budget and its own dates, not as an extra settled at the end. We handle strategy, identity and the system, and we coordinate that work with whoever writes it.

Can we start with identity and a website only?

Yes, that is the most common route. All we ask is that the name and the tone are decided before starting, even if nothing else is produced yet. They are the two things that condition everything that comes afterwards, and the two that are hardest to correct late.

How long does the identity phase take?

Weeks, not months, if there is somebody able to decide. The slow part is never the designing: it is gathering opinions inside the company until the result offends nobody. That process produces brands that are correct and forgettable, and it is worth keeping short.

BRAND WebCoding · Lyon

Branding and content in Lyon

We build an identity and a content system. This is the one service where we argue the opposite of everywhere else: the brand is decided whole and in one go, because changing it later means redoing everything published up to that point.

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Branding and Content en Lyon

How we work in Lyon

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

A name will not take a provisional version

A name picked “for now” ends up printed, registered, indexed and said down the phone a hundred times. Changing it two years later is not a redesign: it is redoing domains, accounts, invoices and everything published. This is the point where we recommend stopping and deciding properly, even if it delays the rest.

The system can grow in phases

The identity closes, but what is built on top of it takes an order: first what the first phase of the website needs, then campaign templates, then the rest. Delivering a fifty-piece manual when five will be used is work that gets charged for and never used.

Each phase leaves you producing on your own

As each one closes you have templates and enough judgement to publish without asking us first. If every piece that goes out has to come through us, what we sold you is not an identity: it is a dependency with a monthly invoice, and it shows the moment you are in a hurry.

What gets decided now and what can wait

Name, tone and the basic system now. Photography, video and campaign pieces once there is something concrete to announce. Commissioning production before knowing what the story is is the spend we have most often seen thrown away, and it ages faster than the brand itself.

Answering your questions