Can we work in English only?

Yes, and for many technical documents that is the sensible choice, because the vocabulary of the field is already in English. The decision is not stylistic: it is taken according to who will read each piece, and it usually ends in a deliberate mix rather than translating everything twice.

Do you deliver only the identity, or the pieces too?

Both, but the aim is that before long you produce them yourselves. A brand that needs the agency for every document is not a system. We leave templates, criteria and worked examples so your team can close a proposal without calling us.

Is this any use if we already have a brand manual?

It is even more use. The work then is not to redo the identity but to carry it into the documents that actually circulate, which almost always fell outside the manual. It is done on top of what already exists and costs a great deal less than a redesign.

BRAND WebCoding · Munich

Branding and content in Munich

We build identity and a content system. In a long purchase the most read piece is not the website: it is the document that circulates inside the client's company while you are not in the room.

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Branding and Content en Munich

How we work in Munich

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The document travels alone and has to explain itself alone

The proposal you send gets forwarded to three people who were not at the meeting, and one of them decides. If the text depends on somebody presenting it, that is where it is lost. It is written to be understood without context: what the product does, what it needs and what it costs, in the first three pages.

A template system for everything that is not the website

Proposal, technical annex, product sheet, deck and follow-up email. These are the pieces your team produces every week and the ones nobody has ever designed: each is copied from the last and every copy degrades a little. With templates and clear rules they get produced without depending on us.

Every claim verifiable, or out

In a text that will be read by somebody whose job is to find the flaw, every unsupported adjective subtracts. We swap vague claims for facts that can be checked and cut the ones that do not survive a question. What is left is usually shorter, more uncomfortable to write, and better.

German is produced by a native speaker

We handle strategy, identity and the system of pieces; the German text is written by somebody who speaks it and we coordinate and integrate it. In a technical document an approximate translation introduces ambiguity exactly where somebody is looking for firm commitments, and that ambiguity is paid for with one more question and another week of waiting.

Answering your questions