Can we change the name later on?

You can, and the expensive part is not the logo or the cards: it is the recognition built up, the links pointing at the old name and the people who search for you by it. It is done when the name blocks something real, not for pleasure. Registrations and trademarks are your adviser's job.

Do you only do identity, or the posts too?

Both, though the aim is that within a reasonable time you produce them yourselves. We leave you with templates and enough judgement not to call us for every piece. A brand that depends on an agency to publish has a bottleneck and a fixed invoice, and both are unnecessary.

Does the brand work if we grow into Spain or other countries?

It can be designed for that, but it is decided at the start because it shapes the name and the tone. Portugal and Spain are in the same single market, so the administrative side of the jump weighs less than feared; the brand side is the one to leave prepared.

BRAND WebCoding · Porto

Branding and content in Porto

We build identity and a content system to hold the brand up. Almost all of it can be redone three years from now with nothing lost, except one thing, and the two are worth separating properly.

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Branding and Content en Porto

How we work in Porto

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The name describes today and lasts twenty years

A name that says exactly what you sell today helps at the beginning and gets in the way when the catalogue grows or the product moves. The same goes for one carrying a city or a technology inside it. There is nothing wrong with choosing that way, but you have to know which door it closes, and that comes before it is printed on the invoices.

The palette, the typeface and the tone are reversible

Redoing the visual identity takes work and destroys none of what you have built up: people still recognise the name and still find you. So it is not worth agonising as much over a colour as over a word. Knowing which of the two is the expensive decision changes the order of the project.

Content that ages and content that does not

Part of what you publish expires on its own: prices, integrations, screenshots, feature names. Another part can still be useful five years from now. Separating them while planning avoids rewriting the whole site every time the product changes, which is what happens when everything depends on today's version.

European Portuguese is written by someone who speaks it

We provide the strategy, the system and the review; whoever writes uses the language every day and knows that recycling Brazilian copy shows immediately. We do not pretend to write it, and that boundary is in the quote from the start rather than appearing halfway through.

Answering your questions