Digital Marketing en Porto
How we work in Porto
What a campaign has learnt cannot be copied and pasted
An account with two years of conversions inside performs better than one just opened, and that history is neither exported nor moved. If it is in the agency's name, changing agency means starting from zero on the same budget. That is why we open them in your name, even though it leaves us worse placed to keep you.
Your mailing list is yours the day you download it
Changing sending tool is a day's work: templates are rebuilt and the automations set up again. What cannot be recovered is a list that only existed inside the tool you are leaving. Exporting it every month takes five minutes and separates moving house from starting over.
Testing small is the cheap way to be wrong
A few weeks on a test budget say more than a forecast and commit you to nothing. The expensive decisions, like moving the product's positioning or rebuilding the site for a different audience, are taken after that test and not before. That order is where the saving is.
We charge for the work, not a percentage of the spend
A percentage of what you spend rewards whoever talks you into spending more, and that makes every piece of advice self-interested. Our fee does not move with your budget, so suggesting you lower it costs us nothing. When the sensible thing is to stop for a quarter, we say so.
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Digital Marketing: stack, process, use cases and FAQs