SEO and Search Rankings en Rotterdam
How we work in Rotterdam
The addresses are decided by a system you are not going to replace
Identifiers come from the management software, categories come from its tree and filters multiply addresses without anyone deciding to. That gets sorted out in the layer that publishes, not by arguing with the system: rules for what is indexed, what is canonicalised and what never becomes a page at all.
Duplicate content is born in the sync
The same product hanging from two categories, the listing recreated with a new identifier after a change in the warehouse, every colour as a page of its own. These duplicates are not fixed by writing text: they are fixed by deciding what generates a page before the next nightly sync.
The redirect map comes out of the old system
In a migration, the mapping between old and new addresses is built by matching identifiers from both systems. It is data work and it has to be requested before anything is switched off: the day the old system is retired, that map can no longer be rebuilt and the redirects stay half done.
What we know about our own visibility there
Over ninety-two days our site has sixty-one impressions in the Netherlands, an average position of 7.6 and zero clicks. We mention it because it is exactly the diagnosis we make for others: appearing high and getting no clicks means the title and the description do not answer what was being searched for.
Answering your questions
What people ask us about SEO and Search Rankings in Rotterdam.
If your question is not here, tell us about the project and we will answer with real context.
Ask us directlyReal work
Projects we have built
Full service · All the detail
SEO and Search Rankings: stack, process, use cases and FAQs