MVP Development en Toronto
How we work in Toronto
Validate with the people who will actually buy
A product in English pulls traffic from all over, and most of it will not be Canadian. If the dashboard mixes it all together, a good share of your sign-ups can come from people who will never buy from you and the conclusion comes out backwards. Country goes in as a dimension from day one, not as a filter somebody remembers to apply.
The price gets tested in Canadian dollars
Showing a figure in a currency that is not the user's changes the answer, and not in a way you can correct afterwards with a conversion rate. If what you are validating is how much people will pay, the screen has to show Canadian dollars from the very first test.
Temporary is fine; wrong is not
An MVP can live on a temporary domain, and nothing bad comes of it. What gets expensive is launching it with another country's signals in place and moving it later: redirects, old addresses still circulating and weeks of noise in the data exactly when you wanted to read it clean. Temporary and neutral, yes; temporary and American, no.
The rule for carrying on or stopping is written first
Which number, measured where, and by when. Written down before launch, while it still does not hurt. Afterwards any result can be counted as a good one if nobody wrote down what was expected, and that turns the MVP into a small build instead of a decision.
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