Digital Marketing en Dublin
How we work in Dublin
Ad variants do not go through translation
A live campaign changes headlines every few days: one performs, another does not, it gets rewritten and tested again. When every version has to go to a translator and come back, you iterate at the translator's pace instead of the data's. Writing straight in English, the fix decided on Tuesday is live on Tuesday.
The account pays in euros and you earn in euros
Google and Meta charge the spend in the currency of the ad account. With the account in euros and your revenue in euros, the cost per acquisition on the dashboard is the real one: no correcting it for exchange rates and no extra column in the report to work out what was actually spent.
An English campaign leaks unless you fence it in
The same copy works just as well for somebody in Manchester or Chicago, and the platforms will take advantage of that if you let them. Without location targeting locked down, part of the budget goes on clicks from people you cannot sell to. It is set on day one and reviewed every month, because the defaults creep back on their own.
Whoever writes the ad writes the landing page
The ad promises something and the page has to deliver it in the same words. When one agency writes the ad and another maintains the page, that match breaks and conversion drops without anyone knowing why. Here it is the same team, in the same language, in the same week.
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