Digital Marketing en Stockholm
How we work in Stockholm
The account currency is chosen once
Google Ads and Meta set the currency when the account is created and it does not change afterwards. Changing it means opening another account, and the history and the learning go with it. It is a two-second field that shapes your reporting for years to come.
Conversion value travels with its currency code
When the site sends a conversion with a value, it sends the currency too. If the site sends kronor to an account in euros, the platform converts at its own rate and the return you see comes from a number nobody has checked. It is verified once, when the tracking is set up.
Return on spend mixes two currencies and they have to be separated
The spend leaves an account in one currency and the revenue arrives in another. If the report does not tell them apart, a good month and a move in the rate look far too similar. We put both figures and the rate applied, so the conversation is about campaigns and not currencies.
No advert fixes a price that confuses people
If the ad promises a figure in kronor and the charge arrives in euros, the drop-off happens at the last step and no bid adjustment corrects it. When cost per acquisition rises with no explanation, the first thing we check is whether the number the person saw is the one they were charged.
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