SEO and Search Rankings en Stockholm
How we work in Stockholm
Our average position in Sweden is 60.9
Fifty-one impressions in ninety-two days, average position 60.9, zero clicks. That is the sixth page of results and we are not going to dress it up. It is where this site stands for Sweden today, and the same place a client gets lifted from when they start.
The price is marked up too, and it carries its currency
Product structured data includes a currency field. If it says euros and the page shows kronor, the search result can display an amount you are not going to charge. It is a silent fault: nothing breaks, but the click arrives with a false expectation.
Duplicating the catalogue to change currency is expensive
Language justifies two versions of a page; currency almost never does. Two addresses with the same text and a different symbol compete with each other and split the authority between them. Currency is solved inside the page. When splitting is right, you split by language and with reciprocal hreflang.
Switching currency by location does more harm than good
The crawler comes in from wherever it comes in, and what it sees is what gets indexed. If the page switches currency by origin, you end up with an indexed version no Swedish user ever sees and a cache serving the wrong symbol. A visible selector causes fewer problems.
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