Digital Marketing en Geneva
How we work in Geneva
Named access, not a shared password
Google Ads and Meta both allow named users with different permission levels. Even so, the most common thing we find when we come in is a single login circulating by email. With that, nobody can tell who raised the budget on a Tuesday, and the day someone leaves the company you have to change the password in five places and tell everybody.
Approving the message without stopping the campaign
We separate what is adjusted daily — bids, audiences, budget split — from what makes a public claim and needs sign-off. The first is handled without asking permission; the second goes through one person, within an agreed deadline. A workflow where everything needs three signatures ends in campaigns that go live late, or never go live at all.
Campaign pages on a locked template
Your team publishes the page for a promotion without waiting for development, because the template already carries the form, the tracking and the structure. What gets edited is the copy and the images. That way a campaign is not held up for a week by one page, and nobody disconnects a conversion event without realising it.
Every change leaves a trail, and the report explains it
The monthly report says what was changed, when and why, not only how much was spent. With several hands inside the account, that column is the difference between understanding a drop and arguing about it. If a week performs worse, the first question is always what was touched, and it has to be answerable by looking, not by remembering.
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