SEO and Search Rankings en Doha
How we work in Doha
A published file is one more search result
A catalogue or a technical sheet posted on the site appears in search results like any page, sometimes ahead of yours. Whoever lands there falls into a loose document, with no navigation and no way to get in touch. Decide which ones you want found and which not.
A document can look fine and have no text
If the file was made from an image, or the generator wrote the shapes without leaving the mapping back to characters, it can be read with the eyes and with nothing else: it cannot be copied and nobody indexes it. You check it in two seconds by copying a paragraph.
The document title is not the file name
A PDF carries its own title field inside, and that is the one readers display. When it is empty, what shows up is whatever the export tool invented. It is one field: you fill it in when generating and you avoid your brand being represented by an automatic name.
Updating the file does not change the copies already downloaded
Whoever downloaded the March version has the March version for ever. That is why anything that changes often lives better as a page, and the document is kept for what has to stay fixed. If it does change anyway, give it a visible date and keep the same address.
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