Who writes the Arabic text?

Someone who reads it. We set the structure, the hierarchy and the system, which do not depend on the language. And approval happens on the generated file, never on a mock-up: it is inside the document that you see whether something was composed wrong.

Does the same template work for every document?

One family, several documents: same letterhead, same typeface, same footer and variations by type. What does not work is a single rigid layout for an invoice, a report and a proposal, because each one carries a different amount of content.

Is it worth designing the automatic emails?

They are the ones that go out most often: a confirmation notice is sent far more than any campaign piece. As long as they carry the same typeface, the same footer and the same tone as everything else, they stop looking like they came from another company.

BRAND WebCoding · Doha

Branding and content in Doha

We build identity and a content system. Including the part that stays outside every brand manual: the letterhead, the automatic email and the fixed phrases your system repeats every day.

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Branding and Content en Doha

How we work in Doha

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The letterhead is the brand piece that gets kept most

An invoice is filed, forwarded to third parties and printed, things your home page does not do. Even so it usually comes out with the factory template of whatever tool issues it. It deserves the same decisions as everything else: margins, hierarchy and how a total is emphasised.

On a sheet read the other way, the margin changes sides

The wide margin, the one punched through when filing, sits on the side the document opens from, and that side depends on the reading direction. The same goes for the mark in the corner and the signature line. Not everything mirrors: it is decided element by element.

The fixed phrases in a document are yours too

“Thank you for your purchase”, the footer line, the subject of the automatic email, the “if you have any questions”. Nobody wrote them: they came with the template. They are read more often than your home page. They go into the style guide with a version in each language.

The file name arrives before the document

The first thing a client sees in their inbox and in their folder is what the file is called. A name set by the tool is a brand decision that nobody took. You define a pattern with characters that survive any system.

Answering your questions