SEO and Search Rankings en Houston
How we work in Houston
Nobody searches for a number with no unit next to it
Nobody types “35” on its own: they type “35 inches” or “90 centimeters”. The unit is part of what people write into the search box, so it has to live in the visible part of the page and not only in a code attribute nobody ever sees.
Structured data carries a unit field of its own
Product markup has a slot for the unit code as well as the number. If the page says pounds and the markup says kilograms, the search result can show a figure that doesn't match the spec sheet. Nothing breaks: it just brings visits with a false expectation.
What the browser converts afterwards never reaches the index
If the server sends centimeters and a script rewrites them into inches once the page is up, what gets indexed is the first version. That's why the scale arriving in the HTML matters more than the one behind the switch, and both are worth having in the text.
Whatever rounding you pick has to be the same everywhere
Twelve inches are 30.48 centimeters. If the spec sheet rounds to 30 and the comparison table shows 30.5, anyone reading both pages sees an error where there are only two criteria. Pick one rounding rule per type of field and apply it everywhere.
Answering your questions
What people ask us about SEO and Search Rankings in Houston.
If your question is not here, tell us about the project and we will answer with real context.
Ask us directlyReal work
Projects we have built
Full service · All the detail
SEO and Search Rankings: stack, process, use cases and FAQs