Can we use the name in the Latin alphabet only?

You can, and some brands do. What matters is deciding it rather than leaving it open: the day an improvised Arabic version turns up on a sign or an invoice, you no longer control which one it is. Even if you do not use it yet, the spelling is defined and kept with the rest of the guidelines.

Will the logo we already have work?

It depends how much it relies on the shape of the Latin letters. A separate symbol usually travels well; a mark that is only the word drawn out needs a new version, which is not a mirror of the first. We look at it before quoting and tell you whether it needs redrawing or just extending.

How much material has to be produced in both languages?

Less than people tend to assume. Anything carrying your name and anything explaining what you do, yes. A topical post can live in one language and nothing happens. What does not work is an Arabic version with a home page and little else, which ends up pushing the visitor towards an English link.

BRAND WebCoding · Abu Dhabi

Branding and content in Abu Dhabi

We build identity and a content system. The first piece is not the logo: it is how your name is written in Arabic, because that decision then travels everywhere.

Get a quote, no strings attached WhatsApp us directly

Same-day reply · Quote within 24 h · Agency based in Vilanova i la Geltrú

Branding and Content en Abu Dhabi

How we work in Abu Dhabi

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

A name is not translated: it is transliterated

Moving a brand into Arabic means writing how it sounds, and there is nearly always more than one reasonable spelling for the same sound. You pick one and use it identically in the domain, the profiles, the invoicing and the signage. Two spellings living side by side split searches for your own brand in half, and neither one ever builds anything up.

An Arabic wordmark is drawn, not typed

Typing the name in a font and exporting it is not a logo: the strokes have to be adjusted by hand, exactly as they are in Latin. And the two versions have to carry the same weight on the page, which does not happen on its own, because the stroke weight and contrast of one script do not match those of the other at the same size.

Pairing two typefaces is design work

The Arabic family is chosen so that it sits with the Latin one in weight, contrast and air, not because it came bundled with what you already had. And each one carries its own size table: matching the numbers in the stylesheet produces a page where one script shouts and the other whispers, without anyone quite knowing why.

What the template settles is not argued again every day

We hand over templates with both typefaces, the sizes per script and the set of digits already chosen, so your team can produce without deciding it all over again piece by piece. Without that, everyone judges it by eye and in six months the brand has three different typefaces and two ways of writing the same number.

Answering your questions