Can you write the content in German?

We do not write it ourselves. We bring strategy, structure and an outline, and the final copy is written by a native writer we coordinate and integrate. Pretending otherwise is spotted within two sentences and costs dearly in exactly the piece where it matters most. In English and Spanish we do write it ourselves.

What if we already have a brand and only want the system?

That is a frequent assignment and considerably cheaper. We start from what exists, recover the original files if they still exist and build the templates and the tone. The slowest part is almost always tracking down the source files of a redesign from years ago.

Do you also produce the posts, or only the system?

Both, with the stated aim that in the medium term you produce them yourselves. An open-ended content contract is comfortable for us and bad for your autonomy. The sensible thing is to work alongside you for a few months and then be there for what genuinely needs an outside eye.

BRAND WebCoding · Berlin

Branding and content in Berlin

We build identity and a content system. With two questions almost nobody asks before signing: whose name the licences end up in, and where the audience you build is going to live.

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Branding and Content en Berlin

How we work in Berlin

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

Source files and licences in your name

The editable vector logo, the typefaces licensed by your company and the images with proof of use. It is common to discover years later that the typeface was licensed to the agency or that a photo came with a time-limited use. You get the whole folder, not the already-exported files.

Templates so you can produce without calling us

Tone of voice, palette, grids and templates your own team can edit. A brand that needs the agency for every post generates recurring invoices and very little autonomy. We would rather you called us for the hard things and not to resize a piece for another format.

Publish at home first and elsewhere afterwards

The reach of a social network is decided by the social network, and it changes without warning anyone. The article lives on your domain and the summary goes out to the networks, never the other way round. That way two years of work still exists the day a platform changes the rules or stops interesting your audience.

A manual that does not depend on a tool

Brand guidelines that live inside a subscription app expire with the subscription. We also hand over the manual in a format that will still open in ten years, and the files in open standards where they exist. It is less impressive than an interactive board and it still works once the tool is gone.

Answering your questions