Can you work on a brand that already exists?

Yes, and the first step is an unglamorous inventory: where the source files are, who holds them and whose name the licences and accounts are in. On brands a few years old, that list is almost never complete.

What language do you write in?

Spanish and English. For French or German we work with somebody who writes it natively and we fit it into the system. Translating a brand word for word tends to leave it without any of what made it recognisable.

Do you hand over the editable files?

Always, with the licences in your name from the start. If a supplier hands over only exports and keeps the source files, it is worth asking why. The answer explains the rest of the relationship.

BRAND WebCoding · Luxembourg

Branding and content in Luxembourg

We build identity and a content system. Including the part that rarely appears in a branding proposal and decides whether the brand is yours: who keeps the source files and whose name the accounts are in.

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Branding and Content en Luxembourg

How we work in Luxembourg

The same technical standard and process we apply to projects of any size. What changes is the knowledge of the local market.

Two members of the WebCoding team organising ideas with sticky notes on the glass wall

The domain, in the company's name

The cheapest way to lose a brand is having the domain registered in somebody's personal account, on an expired card, with the renewal notice going to an inbox nobody opens any more. Registrar, DNS zone and email in the company's name.

Social accounts with roles, not with a password

The platforms let you grant access per person and with different permissions, and almost nobody uses it: the password gets shared and that is that. Recovering an account whose only administrator has left the company is slow and sometimes impossible. You sort it out once and it stops being a risk.

The source files, not just the exports

Editable files, typefaces licensed in your name and the guidelines in a format you can still open in five years. An agency that hands over only finished images leaves you renting your own brand. Font licences bought in the supplier's name are the most common trap.

Anything embedded in the site is someone else's code

An embedded form, a booking widget or a typeface served from outside are all third-party domains running things on your pages. With a content policy each one has to be declared, and that is where it stops being a technical header and becomes a brand decision. Our typefaces are our own and we load none from outside.

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