Digital Marketing en Luxembourg
How we work in Luxembourg
A tag container is a door with permission attached
Anyone with access to the tag manager can publish JavaScript on every one of your pages without touching the repository, without review and without a deployment. It is a legitimate and enormous power. That is why access is granted per person, with two-factor, and with permission to publish kept separate from permission to edit.
The content policy decides which domains load
On our site the tag manager and analytics domains are declared, and nothing else runs. If somebody adds a tag that calls a fourth domain, it simply does not load. That friction is annoying for a day and saves you the trouble for the rest of the year.
Named access, not a shared account
The account called marketing-at, with a password five people know and two more who have left, is the most common setup and the worst one. Each person with their own user and their own role: removing somebody is one click, instead of changing a shared password.
Knowing what the tags you already have collect
Autocapture and session-recording tools collect far more by default than anyone asked for, form fields included. We review what gets sent and to whom, and it gets decided on purpose. The legal side is your adviser's; the technical side is ours.
Answering your questions
What people ask us about Digital Marketing in Luxembourg.
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